![\"\"](\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2013\/04\/1320303_34147492-300x224.jpg\" "\\"OLYMPUS")
When you read the words \u201cchocolate bar,\u201d you probably think of a brand, and it\u2019s probably Hershey. This is because you associate chocolate squares with a brand, and since most of us know and see Hershey\u2019s products on a daily basis, that is what we think of. But Hershey didn\u2019t start at the top of the food chain when it comes to chocolate bars. It\u2019s through customer experience that Hershey has found their way to where they are today.<\/p>\n
As entrepreneurs, we can learn something from Hershey\u2019s marketing campaign and the way they base what they do on the customer experience. Do we all know how a consumer is going to first experience our campaigns? Do we think about how we\u2019re going to create a lasting memory? You may think because you\u2019re not a chocolate company you can\u2019t do this \u2013 but we\u2019ll bet you\u2019ve heard of the Geek Squad.<\/p>\n
First: Sight<\/strong><\/p>\n If you want more eyes on your brand, then you need to figure out what potential customers see. Are you using appropriate colors schemes and fonts? Are you using the standard social media \u201cbuttons\u201d on your posters and marketing materials, or have you invented your own? You must figure out how to be appealing to the eye, whether it\u2019s through clever graphics or colors that pop.<\/p>\n