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The hashtag, also known as the pound key on your phone, has not only boomed in popularity on its inventor Twitter, but other social media platforms as well. On Twitter, the hashtag is used to mark a keyword or a topic when featured in a Tweet. In a way, it\u2019s useful in categorizing Tweets and the categories that they are in. For example, if your Tweet\u2019s topic was marketing, using\u00a0 #marketing is neither out of place nor a bad idea.<\/p>\n
Most Tweets these days have hashtags attached, and these hashtags are searchable. You could search something like #databackup and you\u2019d probably find a number of companies who have used the tag in their Tweets. These hashtags also \u201ctrend,\u201d meaning that many people post with the same hashtag. So many, in fact, that #databackup is one of the most popular hashtags on Twitter at the moment.<\/p>\n
However, you don\u2019t only see this trend on Twitter anymore. Though the hashtag doesn\u2019t technically do anything on any other social media network, companies and users alike are beginning to use and see them in other spaces, such as Facebook and Instagram. The hashtag is so universally recognized that when it\u2019s used on other networks, people understand the use of it. If you\u2019re regularly on Facebook and haven\u2019t seen a status like this: \u201cI\u2019m exhausted this morning! #toomuchwork #sleep,\u201d then you haven\u2019t been spending enough time keeping up with social media.<\/p>\n
But, even on other social networks, the hashtag does its job: it categorizes a post, even if that categorization is only noticed by the user who is reading said post. You can make use of them just about anywhere, which means there are a few basic rules you should follow.<\/p>\n