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Many companies ask of their competition and of their customers, \u201cWhat do you do? What do you need? What can I do to make you like me more?\u201d But they\u2019re all focusing on the wrong aspect of business. What you should really be focusing on is \u201chow?\u201d<\/p>\n
When you have to make a choice on whether you should focus on and understand your competition or your customers, make sure that you always put your customers first. Never focus on the \u201chow\u201d of your competition if you haven\u2019t first figured out the \u201chow\u201d of your customers.<\/p>\n
In understanding how your customer works, you inform yourself of what you need to change to make your company stronger. Here are a couple of how\u2019s you can ask yourself today.<\/p>\n