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Though it\u2019s often overlooked, getting more email subscribers is often an effective way to generate leads for your company, whether you\u2019re large or small.<\/p>\nThough it\u2019s often overlooked, getting more email subscribers is often an effective way to generate leads for your company, whether you\u2019re large or small.<\/p>\n
Acquiring the contact information of someone that\u2019s even just vaguely interested in your services can mean more business, period. They probably at least find what you\u2019re doing important, and may subscribe later if you follow up with them in some way. Some businesses can get by on click-throughs alone these days, but most businesses must have multiple opportunities to build a relationship with a client before they sign on.<\/p>\n
But it\u2019s not enough to just put a subscribe button on each page of your website and expect people to sign up. Here are two ways you can interact and grab the attention of your audience to encourage them in bigger, better ways.<\/p>\n