{"id":2618,"date":"2013-06-12T13:30:00","date_gmt":"2013-06-12T13:30:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2013\/06\/12\/building-your-pinterest-audience-a-step-at-a-time\/"},"modified":"2013-06-12T13:30:00","modified_gmt":"2013-06-12T13:30:00","slug":"building-your-pinterest-audience-a-step-at-a-time","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/building-your-pinterest-audience-a-step-at-a-time\/","title":{"rendered":"Building Your Pinterest Audience a Step at a Time"},"content":{"rendered":"

\"\"You may think that you shouldn\u2019t be on Pinterest because you\u2019re a technology company. After all, isn\u2019t Pinterest for people who are creative, and make interesting things out of paper and recycled goods? While those kinds of people do have a place on Pinterest, that doesn\u2019t mean your company doesn\u2019t, too. Having a popular board with lots of followers means serious advertising for you, and it\u2019s not that difficult to find something to pin about that has something to do with your industry.<\/p>\n

Niche Boards<\/strong><\/p>\n

If you look at Pinterest, you\u2019ll see that most people who find success there are those who have many boards. Sometimes they even have over a hundred. How could one user possibly have so many things to pin to so many boards? It\u2019s mostly because they have very specific niches for each board. For example, let\u2019s say there\u2019s a board named \u201ctechnology.\u201d How many ways can you break down technology? \u201cMedical technology\u201d might be a niche you could separate into its own board; so could \u201ccomputer technology,\u201d \u201cApple technology,\u201d and \u201cWindows technology.\u201d Refining your boards will help you with traffic that is specifically searching for one of your board topics.<\/p>\n

Watch for the New Trends<\/strong><\/p>\n

Like everything, people and events go in and out of vogue, meaning if you don\u2019t take advantage of it while it\u2019s in vogue, you won\u2019t be able to take advantage of it at all. Even if you can\u2019t have an entire board devoted to what\u2019s hot, you can at least find a couple of pins to post to some of your more popular boards. For example, if 3D Robohands for children are trending, you can post a few pins of pictures, articles and videos to your \u201cnew, cool technology\u201d board.<\/p>\n

Keep up with Your Popular Boards<\/strong><\/p>\n

Which boards have the most followers? Even if those boards aren\u2019t boards you love the most, it\u2019s what your audience loves the most, and those are the boards you should pay the most attention to. Your chance of repins and happy new followers lies in the ability to figure out which boards need your attention and when they need it.<\/p>\n

While Pinterest is still small relative to Facebook and Twitter, it is by no means something any company should ignore. Build your audience by being street wise and watching your boards once they begin to build an audience and you\u2019ll be well on your way to making big things happen for your company on Pinterest.<\/p>\n

image credit: Pinterest<\/em><\/p>\n

Used with permission from Article Aggregator<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You may think that you shouldn\u2019t be on Pinterest because you\u2019re a technology company. After all, isn\u2019t Pinterest for people who are creative, and make interesting things out of paper and recycled goods? While those kinds of people do have a place on Pinterest, that doesn\u2019t mean your company doesn\u2019t, too. Having a popular board […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nBuilding Your Pinterest Audience a Step at a Time<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapevinemsp.com\/building-your-pinterest-audience-a-step-at-a-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Your Pinterest Audience a Step at a Time\" \/>\n<meta property=\"og:description\" content=\"You may think that you shouldn\u2019t be on Pinterest because you\u2019re a technology company. After all, isn\u2019t Pinterest for people who are creative, and make interesting things out of paper and recycled goods? While those kinds of people do have a place on Pinterest, that doesn\u2019t mean your company doesn\u2019t, too. 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