{"id":24391,"date":"2016-01-16T16:00:00","date_gmt":"2016-01-16T16:00:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2016\/01\/16\/do-your-customers-know-about-everything-you-offer\/"},"modified":"2016-01-16T16:00:00","modified_gmt":"2016-01-16T16:00:00","slug":"do-your-customers-know-about-everything-you-offer","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/","title":{"rendered":"Do Your Customers Know About Everything You Offer?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-5169\" src=\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg\" alt=\"do_your_customers_know_ab_114045_211075\" width=\"300\" height=\"225\" \/>Quick, without thinking, which is cheaper, acquiring a new customer and selling something to them, or selling additional product or services to an existing customer? Most small business owners intuitively understand that it\u2019s cheaper to sell to your existing customer base than it is to acquire a new customer. Both are obviously important, but if you\u2019re looking for the hands-down most cost effective way of increasing your bottom line, then selling to your existing customer base is the answer. The problem is, most of your customers probably don\u2019t know everything that you do, everything you have to offer, and all the great ways that you can help them. The reason? You haven\u2019t told them.<\/p>\n<p>Obviously, you know all about your business, every product and service, every nook and cranny. The core problem is that whatever product any given customer purchased from you, they probably didn\u2019t get a lot more in the way of information of the other things your company does. Maybe they should. They definitely should if you want to sell more of whatever you make, or whatever services you provide to them.<\/p>\n<p>Digital marketers (that is, companies that exist exclusively online and don\u2019t have a brick and mortar presence at all) have understood this from the earliest days of the Internet, but most traditional companies are still playing catch up. Those companies that do understand how important customer outreach and education are, tend to do it by hosting events and activities such as free \u201cLunch and Learn\u201d seminars to introduce existing customers to their additional product opportunities. That certainly works, but there\u2019s also another way.<\/p>\n<p>Social media is a natural fit for this kind of marketing. Once you\u2019ve established which social media channels your existing customers frequent, it\u2019s as simple as establishing a presence on those channels and starting a conversation. Note here, that the primary purpose of your efforts on social media will be educational in nature, not overt salesmanship. It\u2019s just a way to have a conversation with your customer base about the products they already use, tell your story, and in doing so, make them aware of all the other things you offer. That\u2019s huge, and if you\u2019re not doing it, you\u2019re missing an enormous opportunity and leaving money on the table.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick, without thinking, which is cheaper, acquiring a new customer and selling something to them, or selling additional product or services to an existing customer? Most small business owners intuitively understand that it\u2019s cheaper to sell to your existing customer base than it is to acquire a new customer. Both are obviously important, but if [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Your Customers Know About Everything You Offer?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Your Customers Know About Everything You Offer?\" \/>\n<meta property=\"og:description\" content=\"Quick, without thinking, which is cheaper, acquiring a new customer and selling something to them, or selling additional product or services to an existing customer? Most small business owners intuitively understand that it\u2019s cheaper to sell to your existing customer base than it is to acquire a new customer. Both are obviously important, but if [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\" \/>\n<meta property=\"og:site_name\" content=\"The Valley\u2019s Leading IT Company I Grapevine MSP\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-16T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cloudways\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cloudways\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\"},\"author\":{\"name\":\"Cloudways\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828\"},\"headline\":\"Do Your Customers Know About Everything You Offer?\",\"datePublished\":\"2016-01-16T16:00:00+00:00\",\"dateModified\":\"2016-01-16T16:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\/\/grapevinemsp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\",\"url\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\",\"name\":\"Do Your Customers Know About Everything You Offer?\",\"isPartOf\":{\"@id\":\"https:\/\/grapevinemsp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg\",\"datePublished\":\"2016-01-16T16:00:00+00:00\",\"dateModified\":\"2016-01-16T16:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage\",\"url\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg\",\"contentUrl\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg\",\"width\":300,\"height\":225,\"caption\":\"do your customers know ab 114045 211075\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grapevinemsp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do Your Customers Know About Everything You Offer?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grapevinemsp.com\/#website\",\"url\":\"https:\/\/grapevinemsp.com\/\",\"name\":\"The Valley\u2019s Leading IT Company I Grapevine MSP\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/grapevinemsp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grapevinemsp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grapevinemsp.com\/#organization\",\"name\":\"Grapevine MSP\",\"url\":\"https:\/\/grapevinemsp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg\",\"contentUrl\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg\",\"width\":600,\"height\":159,\"caption\":\"Grapevine MSP\"},\"image\":{\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828\",\"name\":\"Cloudways\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g\",\"caption\":\"Cloudways\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Do Your Customers Know About Everything You Offer?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/","og_locale":"en_US","og_type":"article","og_title":"Do Your Customers Know About Everything You Offer?","og_description":"Quick, without thinking, which is cheaper, acquiring a new customer and selling something to them, or selling additional product or services to an existing customer? Most small business owners intuitively understand that it\u2019s cheaper to sell to your existing customer base than it is to acquire a new customer. Both are obviously important, but if [&hellip;]","og_url":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/","og_site_name":"The Valley\u2019s Leading IT Company I Grapevine MSP","article_published_time":"2016-01-16T16:00:00+00:00","og_image":[{"width":300,"height":225,"url":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg","type":"image\/jpeg"}],"author":"Cloudways","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cloudways","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#article","isPartOf":{"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/"},"author":{"name":"Cloudways","@id":"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828"},"headline":"Do Your Customers Know About Everything You Offer?","datePublished":"2016-01-16T16:00:00+00:00","dateModified":"2016-01-16T16:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/"},"wordCount":398,"publisher":{"@id":"https:\/\/grapevinemsp.com\/#organization"},"image":{"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage"},"thumbnailUrl":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/","url":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/","name":"Do Your Customers Know About Everything You Offer?","isPartOf":{"@id":"https:\/\/grapevinemsp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage"},"image":{"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage"},"thumbnailUrl":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg","datePublished":"2016-01-16T16:00:00+00:00","dateModified":"2016-01-16T16:00:00+00:00","breadcrumb":{"@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#primaryimage","url":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg","contentUrl":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2016\/01\/do_your_customers_know_ab_114045_211075.jpg","width":300,"height":225,"caption":"do your customers know ab 114045 211075"},{"@type":"BreadcrumbList","@id":"https:\/\/grapevinemsp.com\/do-your-customers-know-about-everything-you-offer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grapevinemsp.com\/"},{"@type":"ListItem","position":2,"name":"Do Your Customers Know About Everything You Offer?"}]},{"@type":"WebSite","@id":"https:\/\/grapevinemsp.com\/#website","url":"https:\/\/grapevinemsp.com\/","name":"The Valley\u2019s Leading IT Company I Grapevine MSP","description":"","publisher":{"@id":"https:\/\/grapevinemsp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grapevinemsp.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grapevinemsp.com\/#organization","name":"Grapevine MSP","url":"https:\/\/grapevinemsp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/","url":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg","contentUrl":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg","width":600,"height":159,"caption":"Grapevine MSP"},"image":{"@id":"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828","name":"Cloudways","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapevinemsp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g","caption":"Cloudways"}}]}},"_links":{"self":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/posts\/24391"}],"collection":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/comments?post=24391"}],"version-history":[{"count":0,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/posts\/24391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/media\/24392"}],"wp:attachment":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/media?parent=24391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/categories?post=24391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/tags?post=24391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}