![\"rebranding\"](\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/10\/rebranding.jpg\")
Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it\u2019s essential to know when it\u2019s time to rebrand and when it may be a bad idea. Here are a few things you should know.<\/p>\n
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What IS a brand, anyway?<\/strong><\/p>\n Let\u2019s discuss what a brand is so you know what you\u2019re doing before you do it. A brand is not just a name, or a logo, or how you market your company. A brand is more about a company\u2019s entire identity. Much of the time, your brand comes from what your customers think about your company. What they think of your company can often morph your brand, or even your product offering. It\u2019s difficult to control your own brand, although you can start off with \u201csuggestions\u201d \u2013 a whimsical feel to your logo, website and customer service, for example, is more likely to give a customer that feeling.<\/p>\n Is it time?<\/strong><\/p>\n Know that rebranding isn\u2019t something you absolutely have to do. Just because you\u2019ve been in business for a decade or two doesn\u2019t mean you absolutely \u201cneed\u201d to rebrand. If you\u2019re failing to reach your target audience, that\u2019s something incredibly important to consider, but it may not mean an entire rebranding is necessary. Why aren\u2019t you reaching them? Are customers ignoring you, or are they not aware of you in the first place?<\/p>\n Coca-Cola rebranded themselves in 1985 with \u201cNew Coke\u201d with a terrible reaction from the public. Within three months, \u201cClassic Coke\u201d was released, and \u201cNew Coke\u201d was phased off the market. If it isn\u2019t broken, don\u2019t fix it.<\/p>\n If it is broken\u2026<\/strong><\/p>\n Rebranding might be the right choice for you, but there are many aspects you should consider as you consider how to rebrand. Not just any rebrand will do.<\/p>\n First, you need to figure out what promises you want to use to influence your new brand and bring it to life. What do you want people to think of when they see your brand? What feelings are you shooting for? Obviously, you want them to be positive, but do you want them to be serious, silly, entertained, impressed? What expectations do you want your consumers to have? Most importantly, you\u2019ll need to figure out what makes you different. Is it your customer service, your US-only employees or your amazing return policy?<\/p>\n Second, find a way to bring in some feedback. Whichever system you already have for obtaining feedback is probably fine, whether that\u2019s email, your blog, phone calls or SurveyMonkey. Ask people what they think and what they expect when they see your new brand and your old brand side by side. Make sure you\u2019re getting the right picture across.<\/p>\n Finally, be consistent\u2014and very persistent. Sometimes you might feel regret when you start a rebrand, but once you\u2019re on that path, it\u2019s very hard to turn back. Stick to your guns. Keep going. That\u2019s why it\u2019s so important to do research first; you want to make sure that you are heading in a good direction before you start moving forward with a rebrand.<\/p>\n Rebranding can be very valuable, and it\u2019s important to consider that when you start thinking about<\/p>\n","protected":false},"excerpt":{"rendered":" Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it\u2019s essential to know when it\u2019s time to rebrand and when it may be a bad idea. Here are […]<\/p>\n","protected":false},"author":5,"featured_media":24242,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\n