![\"how_to_get_a_client_to_heed_your_call_to_action\"](\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/09\/how_to_get_a_client_to_heed_your_call_to_action.jpg\")
When someone comes to your website, you don\u2019t want them to stop at the front door. You\u2019d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and become a customer. That\u2019s why knowing what to do with a potential customer that comes across your site is important, and it starts with these simple tips.<\/p>\n
Know Your Audience<\/strong><\/p>\n Where is your audience landing? Is the traffic organic, from AdSense, from a campaign you\u2019re running or from a shout out? It\u2019s important to know your audience, and to get to know them, you need to know where they\u2019re coming from \u2013 and put the right information in front of them, too. This could mean designing different landing pages for different visitors (depending on where they came from), or it could mean including information on your one landing page that appeals to all of those audiences. How do you know what to put on those landing pages? By figuring out what particular audiences from specific channels look at. You can do this by looking at your analytics and, if you\u2019re lucky enough to have email subscribers, asking them.<\/p>\n Don\u2019t Put All Your Website Eggs in One Basket<\/strong><\/p>\n An effective website isn\u2019t just about content, design, optimization, or any one other thing. In fact, it\u2019s about a combination of disciplines. To be successful, you\u2019re going to have to tap into a lot of different veins, and this is the secret to having a successful website as well. While you do want a website to look professional, that\u2019s not all you want it to do. You want to make sure \u2013 whether you do your own website or you hire someone else to do it \u2013 that you\u2019re harnessing the power of several different techniques that will bring, keep, and convert visitors.<\/p>\n Quality Over Quantity<\/strong><\/p>\n While having a lot of landing pages isn\u2019t a bad idea, landing pages that aren\u2019t well-written or as forward as they should be can completely destroy any good feelings a potential customer has about your website. However, if the pages you do have are appealing, it\u2019s more likely someone will keep exploring. Everything from your photos to your text and colors should say \u201cquality,\u201d even if that means you need to hire a professional or, alternatively, pay for photos and other elements to make your website perfect.<\/p>\n Try, Try Again<\/strong><\/p>\n Don\u2019t worry if your first model isn\u2019t successful; a website shouldn\u2019t be static anyway. Things should change as your audience, demand, or skills change. Constantly seeking improvement means you\u2019ll always be looking for new ways to improve your website, and improvements mean more conversions.<\/p>\n Keeping up with what your audience wants can be difficult, but you will be rewarded in the long run. When someone comes to your website, you don\u2019t want them to stop at the front door. You\u2019d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and become a customer. That\u2019s why knowing what to do with a potential customer that comes […]<\/p>\n","protected":false},"author":5,"featured_media":24183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\n
\nIf you take the time to learn about your audience, diversify your website, keep your quality up and just remember that your first shot may not be a home run, you\u2019ll learn more, know more, and gather more clients.<\/p>\n","protected":false},"excerpt":{"rendered":"