![\"how_can_social_media_help_your_business\"](\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/09\/how_can_social_media_help_your_business.jpg\")
It\u2019s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog. All of those things matter tremendously, but people won\u2019t buy from your website. They\u2019ll buy from you.<\/p>\n
So what does that mean, exactly? How do people buy from you if they have to physically go to a website to check everything out and to actually purchase an item? It means that you need to develop and maintain your brand\u2019s personality, and one of the biggest and fastest ways to do that is to take to social media. Barack Obama can use Twitter, and you can too.<\/p>\n
Social Media Can Help If You Put the Work In<\/strong><\/p>\n No one likes extra work on their plate, but no one likes their business failing, either. Although social media requires a non-trivial amount of extra work, it\u2019s worth it when you get right down to it. One of the most important ways to put work into social media is by building your audience. This doesn\u2019t just mean building your numbers, although that\u2019s important, too. It\u2019s all about building an audience that actually has an interest in your product or service. While just gathering followers in the first place often results in in some activity among the people who like, follow, or read your social media pages, the higher activity rates happen when you make sure that the majority of the people who follow you are people who are legitimately interested in your company. This can take longer than just going out and finding likes, but it\u2019s worth it in the long run.<\/p>\n The easiest way to do this is to figure out who your audience is and set clear marketing goals on all the social media channels you use and expect to build audiences on, such as G+, Twitter and Facebook.<\/p>\n Social Media Can Connect You to New Clients and Other Helpful People<\/strong><\/p>\n While social media is great because you can use it to sell to new clients and build a new fan base of people who like your company and talk about it, you may also wind up meeting new connections and new friends with whom you can network. Sometimes, people will simply drop you a message if they want to team up and do business with you. Sometimes this includes a partnership, and sometimes it just means inviting you to an event that\u2019s happening locally. If you weren\u2019t on social media in the first place, you\u2019d never get these opportunities.<\/p>\n And Finally, Social Media Helps You Find Your Voice \u2013 and Your \u201cFeel\u201d<\/strong><\/p>\n When you start writing for social media, one of the most important things is that you define yourself and your voice off the bat. This voice should be consistent across all of your channels so that people always know what they\u2019re going to get, even if they are interacting with you on G+ today instead of LinkedIn. This \u201cvoice\u201d will help you develop your company personality, which means that more people will start to relate to you. Relating is good \u2013 people who relate to a brand are 67{7e4ee7cd997d36f6dec43befd6b19c37edf0959bbf61766e988f901dd91e96d7} more likely to buy from it, studies show.<\/p>\n Overall, social media can do a lot of things for you by helping you build an audience, find new connections, and define what your business persona is. All of this means more money in your pocket in the long run, so social media involvement \u2013 even when it\u2019s hard work \u2013 is worth it.<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog. All of those things […]<\/p>\n","protected":false},"author":5,"featured_media":24181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\n