{"id":24168,"date":"2015-09-05T15:00:00","date_gmt":"2015-09-05T15:00:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2015\/09\/05\/the-big-businesses-are-using-social-media-why-arent-you\/"},"modified":"2015-09-05T15:00:00","modified_gmt":"2015-09-05T15:00:00","slug":"the-big-businesses-are-using-social-media-why-arent-you","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/the-big-businesses-are-using-social-media-why-arent-you\/","title":{"rendered":"The Big Businesses are Using Social Media: Why Aren\u2019t You?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-4735\" src=\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/08\/TheXBigXBusinessesXareXUsingXSocialXMedia.jpg\" alt=\"TheXBigXBusinessesXareXUsingXSocialXMedia\" width=\"300\" height=\"225\" \/>It\u2019s said over and over again: the answer to \u201cwhy not social media?\u201d is always, \u201cI don\u2019t have the time or money to focus on it.\u201d It makes sense that as an SMB owner, you\u2019d want to focus your time and resources on what you found most important, which is often making sure customers are happy with what you do and how you do it. When a business owner finally does decide it may be time to take that leap, sometimes they don\u2019t quite get what social media is, either. Is it Facebook and Twitter, or is it email marketing, post card blitzes, and networking too? Of course, this just furthers the issue of having time to do all of these things. While there isn\u2019t a clear answer on which of these are social media and which are not (hint: they\u2019re all important, though), there is a clear way to get started on social media without having to spend a thousand hours a week making it work for you.<\/p>\n<p><strong>Start with Just Plain Old Creation<\/strong><\/p>\n<p>Do you have a G+ account, Facebook, Twitter? Good \u2013 does your business? Mixing your business and personal profiles can sometimes be a recipe for a disaster, as you don\u2019t always want your customers seeing pictures of your grandson\u2019s first birthday party. When you do, you can share them to your business pages. Plus, most social media channels now have special types of pages for businesses because businesses have more interest in analytics and sometimes want the ability to promote a post.<\/p>\n<p><strong>Speaking of Stats \u2013 Use Your Social Media Tools<\/strong><\/p>\n<p>There are so many lovely, easy stat programs you can get for free that there\u2019s no reason not to measure your ROI on the time you\u2019re investing in social media. Google Analytics is an excellent tool to start with, but after that there\u2019s always things like TweetDeck, Tweetstats, and Facebook Analytics. They\u2019re quick and easy tools to use and they take no time at all to run, but they\u2019re essential to seeing what works and what doesn\u2019t.<\/p>\n<p><strong>Social Media Plugins Can Make It Even Easier<\/strong><\/p>\n<p>There are so many social media plugins and apps that can help you manage your social media easily and with hardly any time invested. HootSuite, for example, can consolidate most of your social media outlets into one easy page where you can schedule, post, and answer social media engagements without ever going to the actual website. For the websites it doesn\u2019t work with like Instagram, there are other services you can use to post and schedule ahead of time so you can ignore it unless someone comments or engages your company in some manner.<\/p>\n<p>Social media does take a little bit of time, but it\u2019s worth every moment because it builds brand awareness and company rankings on search engines if nothing else. A little bit of time, a few good tools, and a few analytics will go a long way \u2013 so get on social media today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s said over and over again: the answer to \u201cwhy not social media?\u201d is always, \u201cI don\u2019t have the time or money to focus on it.\u201d It makes sense that as an SMB owner, you\u2019d want to focus your time and resources on what you found most important, which is often making sure customers are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Big Businesses are Using Social Media: Why Aren\u2019t You?<\/title>\n<meta name=\"robots\" content=\"index, follow, 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