{"id":24143,"date":"2015-08-22T15:00:00","date_gmt":"2015-08-22T15:00:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2015\/08\/22\/does-your-smb-need-a-social-media-manager\/"},"modified":"2015-08-22T15:00:00","modified_gmt":"2015-08-22T15:00:00","slug":"does-your-smb-need-a-social-media-manager","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/does-your-smb-need-a-social-media-manager\/","title":{"rendered":"Does Your SMB Need a Social Media Manager?"},"content":{"rendered":"

\"DoesAs the social media channels you need to manage grow, so does your need for the time to manage them. Sometimes you can\u2019t quite find the time yourself, and you need to pass the hat on to somebody else. Occasionally, this means hiring a social media manager \u2013 someone who not only responds to inquiries, but helps your social media pages grow. When you find yourself spending a lot more time on social media than you\u2019d like, then maybe it\u2019s time to look into a social media manager.<\/p>\n

Is It Time to Hire?<\/strong><\/p>\n

Obviously, bringing a new team member on board does come with questions and sometimes even hesitations. Do you have the funds to pay someone? Do you need someone full time, or do you just need a part time social media manager? Can you hire remotely, or do they need to come into the office every day?<\/p>\n

The biggest question is this: can you make the responsibilities of a social media manager another employee\u2019s responsibility? In some cases, five to ten hours a week is all you\u2019re going to need from someone \u2013 does someone that\u2019s already in your office have that time to spare?
\nThese are all questions that are important to think about before hiring.<\/p>\n

The Benefits of a Dedicated Social Media Manager<\/strong><\/p>\n

A social media manager\u2019s job doesn\u2019t stop at simply looking at and answering questions from the public. A true social media manager should be turning social media into an art. Scheduling tweets, looking for new followers, engaging people in groups that pertain to your niche, and looking for new forms of social media are just a few of the ways they can benefit your business. Small businesses often see a large ROI when they hire a social media manager; it helps a brand grow. The more you grow, the more people notice and want to interact with you.
\nIn addition, you can devote your time to more important things, which means more productivity for you.<\/p>\n

The Cons of Hiring a Dedicated Social Media Manager<\/strong><\/p>\n

The biggest issue with hiring a manager for your social media is that you\u2019ll have less power over your company\u2019s \u201cvoice.\u201d While you can always provide guidelines, your person is still going to do what a person does and develop your company all on their own. This may mean it isn\u2019t exactly how you envisioned it, and you may have to deal with the consequences of letting someone else speak for you across the Internet.<\/p>\n

The Cost of a Social Media Manager<\/strong><\/p>\n

The cost of hiring any full-time employee can be shocking, but social media managers \u2013 since they\u2019ve become more popular \u2013 cost a pretty penny. Social media managers make anywhere from $20,000 all the way to $100,000 a year, depending strongly on their duties, responsibilities, and if they wear multiple hats as blog writers and website managers often do.<\/p>\n

Overall, the benefits, cons, and costs of hiring a social media manager should help you figure out whether you want one or not. Maybe it\u2019s time, and maybe it isn\u2019t \u2013 but you can always change your mind later.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the social media channels you need to manage grow, so does your need for the time to manage them. Sometimes you can\u2019t quite find the time yourself, and you need to pass the hat on to somebody else. 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