{"id":24089,"date":"2015-07-22T15:00:00","date_gmt":"2015-07-22T15:00:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2015\/07\/22\/do-you-need-an-email-autoresponder\/"},"modified":"2015-07-22T15:00:00","modified_gmt":"2015-07-22T15:00:00","slug":"do-you-need-an-email-autoresponder","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/do-you-need-an-email-autoresponder\/","title":{"rendered":"Do You Need an Email Autoresponder?"},"content":{"rendered":"

\"do_you_need_an_email_autoresponder\"Some people believe that autoresponders are just a little too impersonal and that they don\u2019t convert or result in any good except for a click or two. Sometimes they don\u2019t even result in that and you get stuck in the spam folder. All of the hard work you put into your autoresponder was for nothing, and you don\u2019t like wasting your time and money on things that don\u2019t work.
\nThat all makes sense, but autoresponders can be valuable and do work when used correctly. Let\u2019s talk about them a little.<\/p>\n

What is An Autoresponder?<\/strong><\/p>\n

An autoresponder, beyond the initial \u201cthanks for signing up!\u201d email, is an email that is designed to grab the attention of the person who signed up for your email list. Often, this is a series of emails that is asking your audience to do something. That something varies from campaign to campaign, and sometimes they\u2019re only asking for a click. At other times, an autoresponder wants you to sign up for something else, read some information, or just remind you that a company exists. This kind of autoresponder is often called a \u201csequential autoresponder,\u201d while the one-shots are called \u201csimple autoresponders.\u201d<\/p>\n

Two Reasons You Need to Use an Autoresponder<\/strong><\/p>\n

Even if you\u2019ve been burned in the past, using an autoresponder now \u2013 with some tweaks \u2013 can be a huge benefit to you.<\/p>\n

The first thing that\u2019s important to note is that people who are actually interested in your business are going to be the ones that signed up for your mailing list. Anyone can like a Facebook page (since you don\u2019t have to actually sign up to view updates from that page) but there\u2019s no way to \u201copt-out\u201d of an email list unless you unsubscribe, so why would they ever subscribe in the first place? These are your true fans, and these are the people who are going to matter in the long run. In addition, you actually own your email list. You don\u2019t own your Facebook or Twitter followers, so if either one of those sites decides to take away those followers, they can.<\/p>\n

Secondly, it cuts out a lot of work for you when you want to offer a visitor something valuable. You ask for them to subscribe in exchange for a piece of very valuable content that appeals to your target audience. When they subscribe, they get the content, and then you can have a series of friendly autoresponders that follows up and offers even more information that someone who could use your initial freebie could also use. This builds authority and creates more loyal fans.<\/p>\n

Three Ways to Use an Autoresponder<\/strong><\/p>\n