Because you want to be successful, you want people to remember you. From your logo to your motto, everything about your company should say \u2018come to me when you need business, because I do it right, and because I\u2019m memorable\u2019. People are willing to spend money on a company that portrays those ideas correctly, and that has built a reputation upon them. If you don\u2019t establish the proper reputation \u2013 that is, brand identity \u2013 then you risk failing solely because people don\u2019t know you.<\/p>\n
Here are a few quick tips to make you more than a passing thought to a potential client.<\/p>\n
Be Creative in Your Designs<\/strong><\/p>\n Whether you\u2019re designing a logo or a website, your designs should be something special. Even though your navigation should be easy to use and your contact information should always be blatantly obvious, you still have some room to play with the other components. Your logo should say something about your company if you can manage it \u2013 think a bicycle wheel for a company that makes bicycles \u2013 but it\u2019s not necessary as long as it\u2019s wildly different from other companies\u2019 logos in your niche.<\/p>\n Use Social Networking to Your Advantage<\/p>\n <\/strong>Social Networking is pretty much a cinch; once you\u2019ve decided it\u2019s something you\u2019d like to do, you can reach oodles of customers in just a few months. Check out some companies that are near and dear to your heart and see what they do. What kind of information do they share? What kind of statuses do they post? And most importantly, what\u2019s getting commented on and shared the most? Most of the time, interesting content that\u2019s actually helpful to a client wins out over all other postings. Good deals on your services can also spur fans of your page to share, and thus bring more traffic to your site.<\/p>\n