{"id":2020,"date":"2013-05-20T18:12:00","date_gmt":"2013-05-20T18:12:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2013\/05\/20\/yahoo-announces-1-1-billion-acquisition-of-blogging-site-tumblr\/"},"modified":"2013-05-20T18:12:00","modified_gmt":"2013-05-20T18:12:00","slug":"yahoo-announces-1-1-billion-acquisition-of-blogging-site-tumblr","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/yahoo-announces-1-1-billion-acquisition-of-blogging-site-tumblr\/","title":{"rendered":"Yahoo Announces $1.1 Billion Acquisition of Blogging Site Tumblr"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-1471\" title=\"yahoo-logo-png-sk-300x225\" src=\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2013\/05\/yahoo-logo-png-sk-300x225.png\" alt=\"\" width=\"300\" height=\"225\" \/>Yahoo!\u2019s deal for Tumblr has become official after the rumor mill started up last Thursday. However, many Tumblr fans are concerned what this means for Tumblr, and in fact some 72,000 blog posts defected to WordPress the hour that the acquisition was announced. Even though WordPress founder Matt Mullenweg says that users are \u201creading too much into import numbers,\u201d fans of both WordPress and Tumblr are skeptical of Tumblr\u2019s new owner.<\/p>\n<p>However, Yahoo has already begun to answer some of the concerns surrounding the acquisition. The company announced that Tumblr will be independently operated and will remain a completely separate business with very little integration of the two companies. Yahoo\u2019s new CEO Marissa Mayer decided to use the website herself to try and relieve panicked fans that nothing is going to change anytime soon, although she does plan to make both platforms stronger with the support of the other.<\/p>\n<p>\u201cIn terms of working together, Tumblr can deploy Yahoo!\u2019s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they\u2019ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!\u2019s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience,\u201d she wrote in her personal Tumblr blog, which can <a href=\"https:\/\/marissamayr.tumblr.com\/post\/50902274591\/im-delighted-to-announce-that-weve-reached-an\">be read in full here<\/a>.<\/p>\n<p>Mayer compared this new acquisition to Google\u2019s purchase of YouTube or eBay\u2019s purchase of PayPal and said that these were combinations that users have been blissfully unaware of. She plans to do the same with Tumblr.<\/p>\n<p>While Tumblr will likely stay the way it is, Mayer also made a point to say that Yahoo! will monetize Tumblr \u2013 but only in a way that will be beneficial to the user experience.<\/p>\n<p>Though Tumblr is Yahoo&#8217;s largest purchase yet, Mayer assures it isn\u2019t the last, nor the most powerful.<\/p>\n<p><a href='https:\/\/sitesdev.net\/articles\/2013\/05\/20\/yahoo-announces-1-1-billion-acquisition-of-blogging-site-tumblr\/' rel='nofollow'>Used with permission from Article Aggregator<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo!\u2019s deal for Tumblr has become official after the rumor mill started up last Thursday. However, many Tumblr fans are concerned what this means for Tumblr, and in fact some 72,000 blog posts defected to WordPress the hour that the acquisition was announced. Even though WordPress founder Matt Mullenweg says that users are \u201creading too [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yahoo Announces $1.1 Billion Acquisition of Blogging Site Tumblr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapevinemsp.com\/yahoo-announces-1-1-billion-acquisition-of-blogging-site-tumblr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo Announces $1.1 Billion Acquisition of Blogging Site Tumblr\" \/>\n<meta property=\"og:description\" content=\"Yahoo!\u2019s deal for Tumblr has become official after the rumor mill started up last Thursday. However, many Tumblr fans are concerned what this means for Tumblr, and in fact some 72,000 blog posts defected to WordPress the hour that the acquisition was announced. 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