{"id":19460,"date":"2015-01-14T16:00:00","date_gmt":"2015-01-14T16:00:00","guid":{"rendered":"https:\/\/grapevinemsp.com\/2015\/01\/14\/find-the-critical-audience-for-your-startup\/"},"modified":"2015-01-14T16:00:00","modified_gmt":"2015-01-14T16:00:00","slug":"find-the-critical-audience-for-your-startup","status":"publish","type":"post","link":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/","title":{"rendered":"Find the Critical Audience for Your Startup"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-4002\" src=\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg\" alt=\"auditorium-572776_640\" width=\"300\" height=\"225\" \/>For new startups, planning phases seem to never end. One important part of any plan is identifying the critical audience which has the most to gain from whatever product or service you are bringing to the market. There are several steps you can take to make this process easier and help guarantee that you choose the best market to target when you are ready to release your new products.<\/p>\n<p><strong>Consult Your Business Plan<\/strong><\/p>\n<p>Before you even began to create that very first line of products or services, you slaved over a business plan for your startup. In this plan, you already did some of the research you need about your potential customers giving you a baseline from where you\u00a0started. Look at the basic customer profile in your business plan and examine the goals you set in your initial plan to help you navigate and plan for the road ahead.<\/p>\n<p><strong>Do Extensive Research<\/strong><\/p>\n<p>Research is a big part of every aspect of business and is job that is never finished. Consult information about the industry in which you are operating and learn about your future consumers&#8217;\u00a0habits in those markets. If you have extra money in your budget consider adding consumer interviews and focus groups to your research endeavors to learn directly from potential customers\u00a0what they expect and need. You can even gain early insights into what they think of your new products before you release them to the world.<\/p>\n<p><strong>Create a Customer Profile<\/strong><\/p>\n<p>This is more than a brief statement about your customer. For this you must seek out great details about your potential customers with data that include both demographic and psychographic information. You should search for\u00a0external data about\u00a0your potential buyers such as their age, gender, location, but also you need to understand your customer by learning their habits, hobbies and lifestyle.<\/p>\n<p><strong>Find Where Your Audience Is<\/strong><\/p>\n<p>It&#8217;s not enough to know who your audience is, you need to know where they are as well. Remember, just because you release this great new product doesn&#8217;t mean they will be able to find it. You have to bring it to them, and knowing how they interact with media and where they hang out will help you. For example, does your audience prefer a specific social media outlet over another? Do they use\u00a0mobile apps more than others? What websites do they use? Details such as these will help point you in the right direction when it comes time to market your product to your audience.<\/p>\n<p><strong>Monitor and Evolve<\/strong><\/p>\n<p>The work doesn&#8217;t stop once you know who your target audience is and where you can find them. You have to continue monitoring\u00a0the success of your marketing strategies and keep track of who is actually buying your product along the way. You may discover additional markets that expand your target audience, or you could even find that the audience your initial research point to\u00a0isn&#8217;t\u00a0interested at all. Keep a close eye on your successes and failures, and be prepared to adjust to the changing dynamics of the market.<\/p>\n<p>Taking the necessary steps to discover your critical audience so you know how to target your marketing campaigns is a necessity if you want to reduce your chances of\u00a0failure. Knowing who and where your critical audience is will give you great insight into how you should approach them to ensure a great first impression that could turn into a sale.<\/p>\n<p><a href=\"https:\/\/pixabay.com\/en\/auditorium-classroom-lecture-572776\/\" target=\"_blank\" rel=\"noopener\">Photo Credit<\/a><\/p>\n<p><a href='https:\/\/sitesdev.net\/articles\/2015\/01\/14\/find-the-critical-audience-for-your-startup\/' rel='nofollow'>Used with permission from Article Aggregator<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For new startups, planning phases seem to never end. One important part of any plan is identifying the critical audience which has the most to gain from whatever product or service you are bringing to the market. There are several steps you can take to make this process easier and help guarantee that you choose [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find the Critical Audience for Your Startup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find the Critical Audience for Your Startup\" \/>\n<meta property=\"og:description\" content=\"For new startups, planning phases seem to never end. One important part of any plan is identifying the critical audience which has the most to gain from whatever product or service you are bringing to the market. There are several steps you can take to make this process easier and help guarantee that you choose [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"The Valley\u2019s Leading IT Company I Grapevine MSP\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-14T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg\" \/>\n<meta name=\"author\" content=\"Cloudways\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cloudways\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\"},\"author\":{\"name\":\"Cloudways\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828\"},\"headline\":\"Find the Critical Audience for Your Startup\",\"datePublished\":\"2015-01-14T16:00:00+00:00\",\"dateModified\":\"2015-01-14T16:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\/\/grapevinemsp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\",\"url\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\",\"name\":\"Find the Critical Audience for Your Startup\",\"isPartOf\":{\"@id\":\"https:\/\/grapevinemsp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg\",\"datePublished\":\"2015-01-14T16:00:00+00:00\",\"dateModified\":\"2015-01-14T16:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage\",\"url\":\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg\",\"contentUrl\":\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grapevinemsp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Find the Critical Audience for Your Startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grapevinemsp.com\/#website\",\"url\":\"https:\/\/grapevinemsp.com\/\",\"name\":\"The Valley\u2019s Leading IT Company I Grapevine MSP\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/grapevinemsp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grapevinemsp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grapevinemsp.com\/#organization\",\"name\":\"Grapevine MSP\",\"url\":\"https:\/\/grapevinemsp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg\",\"contentUrl\":\"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg\",\"width\":600,\"height\":159,\"caption\":\"Grapevine MSP\"},\"image\":{\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828\",\"name\":\"Cloudways\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grapevinemsp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g\",\"caption\":\"Cloudways\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Find the Critical Audience for Your Startup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/","og_locale":"en_US","og_type":"article","og_title":"Find the Critical Audience for Your Startup","og_description":"For new startups, planning phases seem to never end. One important part of any plan is identifying the critical audience which has the most to gain from whatever product or service you are bringing to the market. There are several steps you can take to make this process easier and help guarantee that you choose [&hellip;]","og_url":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/","og_site_name":"The Valley\u2019s Leading IT Company I Grapevine MSP","article_published_time":"2015-01-14T16:00:00+00:00","og_image":[{"url":"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg"}],"author":"Cloudways","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cloudways","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#article","isPartOf":{"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/"},"author":{"name":"Cloudways","@id":"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828"},"headline":"Find the Critical Audience for Your Startup","datePublished":"2015-01-14T16:00:00+00:00","dateModified":"2015-01-14T16:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/"},"wordCount":592,"publisher":{"@id":"https:\/\/grapevinemsp.com\/#organization"},"image":{"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/","url":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/","name":"Find the Critical Audience for Your Startup","isPartOf":{"@id":"https:\/\/grapevinemsp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage"},"image":{"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg","datePublished":"2015-01-14T16:00:00+00:00","dateModified":"2015-01-14T16:00:00+00:00","breadcrumb":{"@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#primaryimage","url":"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg","contentUrl":"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2015\/01\/auditorium-572776_640.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/grapevinemsp.com\/find-the-critical-audience-for-your-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grapevinemsp.com\/"},{"@type":"ListItem","position":2,"name":"Find the Critical Audience for Your Startup"}]},{"@type":"WebSite","@id":"https:\/\/grapevinemsp.com\/#website","url":"https:\/\/grapevinemsp.com\/","name":"The Valley\u2019s Leading IT Company I Grapevine MSP","description":"","publisher":{"@id":"https:\/\/grapevinemsp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grapevinemsp.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grapevinemsp.com\/#organization","name":"Grapevine MSP","url":"https:\/\/grapevinemsp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/","url":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg","contentUrl":"https:\/\/grapevinemsp.com\/wp-content\/uploads\/2021\/09\/logo2850605_lg.jpg","width":600,"height":159,"caption":"Grapevine MSP"},"image":{"@id":"https:\/\/grapevinemsp.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grapevinemsp.com\/#\/schema\/person\/bd59bb9722808d3e8b3339137e9e3828","name":"Cloudways","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapevinemsp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c73104e6f4801624afa01bbc4c96758?s=96&d=mm&r=g","caption":"Cloudways"}}]}},"_links":{"self":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/posts\/19460"}],"collection":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/comments?post=19460"}],"version-history":[{"count":0,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/posts\/19460\/revisions"}],"wp:attachment":[{"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/media?parent=19460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/categories?post=19460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grapevinemsp.com\/wp-json\/wp\/v2\/tags?post=19460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}