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A very smart man named Seth Godin once said that it takes three to five years to become an overnight success. There’s a lot of truth to that. In terms of your web based presence, getting even a single piece of your content to go viral is your ticket to success. Just don’t expect it to happen overnight. Much viral content is the result of sustained effor to find something which will just click with the denizens of the internet universe.<\/p>\n
There’s a certain science to it but also there’s an enormous amount of work involved, and it won’t happen without at least a pinch of luck. Of course, in some respects, you can make your own luck, and that’s all part of the process. Below, we outline some specific things you need to do in order to get a piece of your content to go viral. This is not a push button solution, but if these principles are consistently applied, you will see success.<\/p>\n
Great Content<\/strong><\/p>\n It starts, as you might guess, with great content. You can’t expect that your fifty sixth blog post about why people should fall madly in love with your product is going to go viral. If that’s the only kind of content you’re creating, then you’ll never get there. Great content has to be compelling, and it must either solve a problem or be so entertaining that it can’t help but be shared. Anything less and you’re wasting your time. Remember, great content isn’t about you, it’s about your readers. It either entertains them, enlightens and informs them, or solves a problem for them.<\/p>\n Instantly And Easily Sharable<\/strong><\/p>\n If you’ve developed a piece of great content, then it’s got to be immediately accessible, consumable, and sharable. If you don’t have social media hooks hung around the content to make sharing easy, it won’t get shared, and again, you’ve just wasted your time.<\/p>\n Your readers are under no obligation to share your content with their social networks, and the vast majority aren’t going to go out of their way to do that. Make it easy for them. Make it push button simple.<\/p>\n