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Taking a page from the playbook of the late Steve Jobs, Tim Cook set the Apple world on fire with their latest product announcements. The event was attended by legendary musician Bono, who joined Cook on stage at various points during the announcement. The presentation was carried off with the usual Apple flair; and featured high production values but was short on particulars.<\/p>\n
Here’s What We Know<\/strong><\/p>\n The new iWatch will be released in early 2015, with a price point of $349. That will make it the most expensive smart watch on the market, fully a hundred dollars more than that Moto 360. Cook told the fans in attendance that he personally uses his iWatch as a remote for his TV, and one of his coworkers uses his as a viewfinder for a camera, while another uses it as a walkie talkie. He was quick to add that the developer pool would be designing apps to extend the uses of the iWatch that \u201cnone of us have even imagined.\u201d<\/p>\n That’s a canny strategy. Did you see what Cook did there? He didn’t explain exactly what you could do with the device, but he did toss out a few uses and dangled the promise that the developer community would get busy designing a plethora of \u201ckiller apps\u201d to make the iWatch an indispensable tool. Will Apple be the company to finally bring the smart watch mainstream? Time will tell, but it certainly seems that they’ve got a strong offer.<\/p>\n To underscore the usefulness of the iWatch, he hinted at a robust suite of developer tools, along with some fantastic sounding fitness tie-ins. Fitness alone won’t bring the smart watch into the mainstream, but it is an important first step.<\/p>\n