![\"man-404376_640\"](\"https:\/\/sitesdev.net\/articles\/wp-content\/uploads\/2014\/08\/man-404376_640.jpg\")
The yardstick by which all social content is measured, regardless of what channel you’re referencing, is whether or not that content is shared. In this piece, we’ll stick with an examination of Facebook, based on the fact\u00a0that it is the largest of all the social media platforms, but the lessons here can be made to apply to any social media channel. It may need a few tweaks, but the information below is sound for any social media network.<\/p>\n
So What Makes Great Facebook Content?<\/strong><\/p>\n The short answer is anything that makes that content share worthy, but there are some particulars we can dive into. Creating share worthy content is half art, half science. You need both halves working in tandem to consistently create content that your viewers and readers will want to share with their own networks.<\/p>\n Think Visual<\/strong><\/p>\n You’ve got to think visual. Walls of text are seldom shared. You need an image component to your message, and it’s got to be something compelling.<\/p>\n Relevant<\/strong><\/p>\n If your message isn’t relevant to your business, then it doesn’t really matter if it gets shared or not. If you’re selling handheld accessories and posting cute kitten videos, unless you can find a clever way to tie those two concepts together, it’s probably not helping you.<\/p>\n Bite-Sized<\/strong><\/p>\n For better or worse, the internet is shortening attention spans. Nobody wants to read the Facebook equivalent of \u201cWar and Peace.\u201d Keep it brief, keep your message concise, and make it interesting.<\/p>\n