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The secret to writing a financial business plan that gets you financed – which is the real measure of its success – is to stay organized and concise. Exactly how to do that and convey all the information you need to convey about your new business idea will be fully explored just below. Here’s what you want to do:<\/p>\n
Executive Summary<\/strong><\/p>\n If you can’t pique the interest of your reader with your Executive Summary, you’re going exactly nowhere, and you’re certainly not going to get funded. This needs to be no more than two pages, better yet one or less, and it explains your value proposition in plain language. What’s your business all about, how will it make money, and why that’s awesome. The summary should include the amount of investment needed to make the operation fly.<\/p>\n Market Opportunity<\/strong><\/p>\n Describe your market, demographically. How old are they? Predominately male or female? What characteristics do they share in common? Total size of your market? Annual growth rate? All of these are important, and more. Remember that from the perspective of an investor, you’re describing the folks you’re going to be selling to. You’ve got to make the case that a) there are a bunch of them, and b) they’ll be interested in what you’re offering.<\/p>\n The Competition<\/strong><\/p>\n No business plan worth its salt can go without making reference to, and acknowledging your competition. You’ve got to not only identify who they are and what their strengths and weaknesses are, but how and why your company’s value proposition will allow you to compete head to head with the established players in your market.<\/p>\n Meet the Team<\/strong><\/p>\n Now it’s time to introduce your investors to your incredibly talented staff and extol their virtues. Tell everyone what they’ll be doing and why it’ll make your enterprise such a staggering success. You should highlight the education, technical expertise or other skills that your team members bring together, and use these to tie back into your value proposition, highlight and differentiate yourself from your competition, and plug directly into your business model, below. The goal is to paint a glowing-but-accurate picture of your team and the company you mean to found, but in doing so, being careful to keep it real and genuine. You never want to overstate your case or make unsupported claims.<\/p>\n