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Establishing a great brand that customers love doesn\u2019t happen overnight. It takes careful planning, clean and consistent design, and a stellar marketing plan with a robust technology component. When a business has all of these attributes working well, customers begin to cultivate good feelings about its products and services. Before you know it, a great brand is born. Here are a few key things that business owners can do to build a brand that their customers will love forever.<\/p>\n
Web Presence: Functional and Flawless<\/strong><\/p>\n Most businesses know that a company website is essential to informing potential clients and gaining new customers, but many companies’ websites are flawed. They may not be intuitive in their information flow, or they may be poorly designed, making important information hard to find. A great web presence, on the other hand, means having an intuitive, easy to navigate site with smooth shopping cart transactions, high quality photographs, sleek design, and a way to contact a representative in just a few clicks. Setting up a great web presence does cost more upfront, but a site with fluid navigation and useful information will make current customers happy, earn new customers, and help to establish a great brand.<\/p>\n Harness the Power of Social Media<\/strong><\/p>\n Creating and maintaining an engaging social media presence is absolutely essential in getting your brand out there. Some companies have gone so far as to hire a social media coordinator whose sole job is to market their business through these new networking channels and generate good feelings among their customers. Many businesses have Facebook pages and Twitter feeds that fans can like and follow, but smart businesses use these pages to keep fans interested and excited about their products and services.<\/p>\n Little things like offering exclusive deals and coupons to fans and allowing them to purchase new products or services before the general public, can go a long way in keeping your brand in the front of your customers\u2019 minds. Many companies hold contests via social media channels to get their fans talking on their own personal pages about why they like a particular product or service. Even Pinterest, a social bookmarking site that is often viewed as geared more toward individuals, can be used by businesses to share helpful links; customers are likely to feel good about a company that is truly trying to be helpful without overtly asking for anything in return.<\/p>\n