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Despite all the marketing options available to small business owners, email marketing is still one of the best ways to raise awareness of your product or service and boost sales.<\/p>\nDespite all the marketing options available to small business owners, email marketing is still one of the best ways to raise awareness of your product or service and boost sales.<\/p>\n
The success of email marketing is dependent on the size and quality of your contact list. The average open-rate for email marketing hovers around 20{7e4ee7cd997d36f6dec43befd6b19c37edf0959bbf61766e988f901dd91e96d7}, so if you send 100 emails, only 20 people will look at the email, and an even smaller percentage will purchase your product or service. That is why it is important to have a sizable email contact list to ensure you maximize the potential of your email marketing campaigns.<\/p>\n
It is important to remember that size isn\u2019t everything. Even if you had an email contact list with 1 million subscribers but 99.9{7e4ee7cd997d36f6dec43befd6b19c37edf0959bbf61766e988f901dd91e96d7} were not interested in your product or service, the success of your email campaign would be limited. By only signing up subscribers that are interested in what you have to offer, your results will be much more impressive.<\/p>\n
Here are some tips to grow your marketing list with quality subscribers.<\/p>\n
Get Email Addresses At The Point Of Sale<\/strong><\/p>\n You can be sure a customer is interested in your offering if they are already purchasing it from you. If you do a good job, there\u2019s a high chance they will purchase from you again. Try to get your customer’s email address during the sale. If your business is based online, you can include a subscribe box on your website; otherwise, you can ask them for it in person. Tell them that by signing up to your list, they will be the first to know about any sales and will receive exclusive email-only specials.<\/p>\n Start a Loyalty Program<\/strong><\/p>\n This is a common method used by the largest companies and for a very good reason. It works. A loyalty program makes your customers feel special by offering them exclusive, member-only benefits. You can tempt customers to sign up to your loyalty program (and give you their email address) with a small on-the-spot discount or small gift.<\/p>\n