25 Jan Microsoft Plans to Expand Surface Availability
A conference call earlier this week led to a number of new Microsoft announcements, including more information about the Surface device expansion.
Though the profits on the Surface lineup aren’t as strong as the company expected, Chief Financial Officer Peter Klein talked about new products that are coming up in the next twelve months. He was very careful to avoid any specifics, however. “We had limited distribution this quarter in our stores and we’re excited about expanding that [distribution],” he said, responding to a question asked at a conference. “We’re going to expand geographically, we’re going to expand the product lineup, we’re going to expand retail distribution and capacity.”
In order for a product to succeed, its hardware must work well with its software components, such as in the iPad and other Apple devices. Though Klein did say that the Surface “was a contributing factor to revenue growth in the Windows business,” he wasn’t specific about how much money Surface products have actually made. He was also quiet about shipment numbers of the Surface RT, and no one asked about it, either.
However, Windows 8 touch devices are booming in popularity, and there’s such a great demand for this particular lineup that Microsoft cannot keep up.
If you’re in the market for a new Windows device, keep your eyes out in the next few months for something that may better suit your needs coming from the company.