Your bottom line is directly impacted by your customer experience. “Customer-centric” companies are 60% more profitable than those that aren’t. In this digital age, customers also expect more from companies.
In today’s world, people can order something on their phones and have it delivered the next day. Technology is key to keeping up with expectations.
2023 is just around the corner, so now is the perfect time to improve your customer experience. Using cloud technology, you don’t have to spend a fortune. Put in place some of the applications below. Apps like these focus on making leads and customers happy.
Online Survey Application
An annual customer satisfaction survey is a great way to keep in touch with your customers. Businesses that are successful use feedback to improve themselves.
However, sending these surveys in Word documents is so last decade! You can make the process seamless for your customers by using an online survey application.
Online survey tools are widely available. You’ll find one included in Microsoft 365. In this way, people can fill out surveys on any device and do not have to worry about sending them back in an attachment.
On the receiving end, data collection is not a lengthy process. Instantly see the results of your form survey tool when you open it.
Smart Chat Bot
Businesses usually limit the number of hours they can pay their staff to answer questions per day. Customer service hours are usually the same as business hours. Moreover, staff can be busy, so answering inquiries may take longer.
You can improve customer satisfaction by adding a smart chatbot to your business website. People can get an answer right away. It is also possible to get that answer at any time of the day or night.
Chatbots are liked by 68% of consumers because they provide fast answers to questions. Although they can’t answer every question, they can handle quite a few. In healthcare and banking, chatbots can answer 75-90% of questions.
Business Mobile App
Nowadays, most people live on their mobile phones. Everywhere they go, they carry them. Often, mobile apps are the preferred method of connecting with data and businesses. Mobile devices are now used more often than desktop computers for Google searches.
Consider creating a mobile app for your business. Customers can use it to order products and services from you. It can be used for customer support, virtual calls, and more.
Facebook Messenger Support
Among all iOS apps, Facebook Messenger is the 2nd most popular. Using this Facebook-connected application, you can communicate with friends, family, and companies.
Messenger is now used by many businesses to communicate with leads and provide customer service. By using an app that is so popular in this way, you make it easier for customers to contact you. A quick response through Messenger can enhance your company’s reputation with customers.
VoIP Phone System with Good Mobile App
It gets confusing when customers must juggle different phone numbers for your staff. Does your sales rep have a desk line or a mobile number they can call? The entire process can be simplified by using a VoIP phone system.
It is possible for employees to have a single number that can be used wherever they are, whether they are at their desks, at home, or elsewhere. Ensure the VoIP service has a good mobile app. Employees should be able to use it easily. Using their smartphones, they can easily handle customer calls. Additionally, it prevents them from reverting to using their personal numbers.
Text Notification Apps
Many companies are turning to SMS as a replacement for email. Customers can opt-in to receive text messages from retailers like Shoe Carnival and World Market. For shipping notifications and coupon alerts, customers like this.
You can use several online services for this purpose. You can significantly improve your customers’ experience by offering text updates. Make use of them for appointment reminders, sale notices, and shipping notifications.
All-in-One CRM & Sales Platform
A disconnect between sales and support frustrates customers. It is possible that they had a conversation with a salesperson about customizing their order. Find out that customer service doesn’t know anything about it.
Look for an all-in-one CRM/Sales platform to streamline information flow. These are cloud services that offer a CRM module and a sales module that are connected. There is a single customer record, so all notes from sales and customer service are in one place. All customer interactions can be viewed by both teams.
The customer experience is improved and fewer balls are dropped. Because everyone is on the same page, efficiency and productivity improve as well.
Get Help with Customer-Facing Technology Support
It’s easy to get lost in the sea of cloud applications. We can help you navigate to a better customer experience. For a free consultation, contact us today.